Can you help me understand this Marketing question?
-Write (one page double space) article discussion based on the following instruction:
https://www.mckinsey.com/business-functions/market… Engaging customers today requires commitment from the entire company—and a redefined marketing organization. This weeks forum post will be about this article that influenced the role of marketing in an organization. No longer was marketing assumed to be just another management task of a department, but a responsibility of all individuals in the enterprise. After all, without revenue- the organization can not pay its bills, meet payroll, or grow. Please take your time to read this essay, and provide your opinions as to the premises, That everyone is expected to be part of the marketing efforts in an organization.
-Then make comments on two discussions with a short paragraph(75-100words).