paraphrase

Help me study for my Engineering class. I’m stuck and don’t understand.

please paraphrase all the answers.

Discuss how to adapt writing for a website?

Answer:Major sections on websites, particularly those that are fairly static (unlike, say, a blog) function in much the same way as reports. The skills you’ve developed for report writing adapt easily to this environment. Because readers can be skeptical of online content, take special care to build trust with your intended audiences. Make sure your content is accurate, current, complete, and authoritative.
As much as possible, adapt your content for a global audience. Translating content is expensive, so some companies compromise by localizing the homepage while keeping the deeper, more detailed content in its original language. In an environment that presents many reading challenges, compelling, reader-oriented content is a key to success. Wherever you can, use the inverted pyramid style, in which you cover the most important information briefly at first and then gradually reveal successive layers of detail—letting readers choose to see those additional layers if they want to. Present your information in a concise, skimmable manner. Effective websites use a variety of means to help readers skim pages quickly, including lists, use of color and boldface, informative headings, and helpful summaries that give readers the option of learning more if they choose to do so. Write effective links that serve for both site navigation and content skimming. Above all, clearly identify where a link will take readers. Don’t resort to cute wordplay that obscures the content, and don’t force readers to click through and try to figure out where they’re going. Make your website a “living” document by regularly adding fresh content and deleting content that is out of date or no longer relevant to your target audience. Over time, websites can accumulate many pages of outdated information that get in the way and send a negative message about the company’s efforts to stay on top of user needs.

Discuss ways to ensure visual aids are honest and ethical?

Answer: Be sure to check your visuals carefully for accuracy. Check for mistakes such as typographical errors, inconsistent color treatment, confusing or undocumented symbols, and misaligned elements. Make sure that your computer hasn’t done something unexpected, such as arranging chart bars in an order you don’t want or plotting line charts in confusing colors. Make sure your visuals are properly documented. Most important, make sure your visuals are honest–that they don’t intentionally or unintentionally distort the truth.

Finally, step back and consider the ethical implications of your visuals. Visuals are easy to misuse, intentionally or unintentionally. To avoid ethical lapses in your visuals, consider all possible interpretations, provide enough background information for readers to interpret your visuals correctly, and don’t hide or minimize visual information that readers need in order to make informed judgments

Identify and discuss ways to arouse interest in the audience when attempting to get the attention of the audience?

Answer: Some subjects are naturally more interesting to some audiences than others. If your presentation involves the health, wealth, or happiness of your listeners, most people will be interested, regardless of how you begin. With other subjects, though, you need to use some imagination to pull people in. There are six ways to arouse audience interest. One way is to unite the audience around a common goal. You could tell a compelling story that illustrates an important and relevant point. If your entire presentation is structured as a story, of course, you’ll want to keep the interest high by not giving away the ending yet. A third way is to pass around an example or otherwise appeal to listeners’ senses. Ask a question that will get your audience thinking about your message. Share an intriguing, unexpected, or shocking detail. The sixth way to arouse interest is to open with an amusing observation about you, the subject matter of the presentation, or the circumstances surrounding the presentation–but make sure any humorous remarks are relevant, appropriate, and not offensive to anyone in the audience. Regardless of which technique you choose, make sure you can give audience members a reason to care and to believe that the time they’re about to spend listening to you will be worth their while.

Discuss how to choose and develop your approach when planning presentations?

Answer: With a well-defined main idea to guide you and a clear idea about the scope of your presentation, you can begin to arrange your message. If you have 10 minutes or less, consider organizing your presentation much as you would a letter or other brief message: Use the direct approach if the subject involves routine information or good news and use the indirect approach if the subject involves bad news or persuasion. Plan your introduction to arouse interest and to give a preview of what’s to come. For the body of the presentation, be prepared to explain the who, what, when, where, why, and how of your subject. In the final section, review the points you’ve made and close with a statement that will help your audience remember the subject of your speech. Longer presentations are often organized more like reports. If the purpose is to motivate or inform, you’ll typically use the direct approach and a structure imposed naturally by the subject: comparison, importance, sequence, chronology, geography, or category. If your purpose is to analyze, persuade, or collaborate, organize your material around conclusions and recommendations or around a logical argument. Use the direct approach if the audience is receptive and the indirect approach if you expect resistance.