I’m trying to study for my Business course and I need some help to understand this question.
- Global Strategic Business Plan- 40% of grade
For this project, you will create a Global Strategic Business Plan that suggests a new country/market for an organization and its product/service line that is expanding internationally. In the report, you will endorse and a specific foreign market entry mode and defend your recommendation. (See below for paper outline.)
Use the following format as a template for your assignment:
- Cover page
- Table of Contents
- Description of organization
- Description of product/service
- Description of foreign market/country
- Risk analysis of foreign country/market
- Political risks
- Cultural & ethical risks
- Marketing risks
- Supply Chain risks
- SWOT (strengths, weaknesses, opportunities, threats) analysis of above risks.
- Entry Strategy and Operations
- Suggested Mode of entry for overseas market
- Pros and cons of chosen entry strategy and its justification.
(Minimum 10 pages long – excluding cover and reference pages. 12-point Arial font, double spaced, default MS Word page borders in APA format).